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3105 celebrates heritage and craftsmanship, bridging the gap between traditional and contemporary fashion. Each collection explores diverse fabrics, prints, embroideries and artisanal techniques, reinterpreting the past in a modern, sustainable way. The project included developing the brand's logo and identity that effectively communicate the company's mission & vision and resonates with it's target audience.
Mission
To craft sustainable, design-led clothing that bridges India’s artisanal traditions with modern, versatile fashion.
Vision
To redefine quiet luxury by positioning Indian craftsmanship and khadi on the global stage as timeless, relevant and aspirational.
3105 speaks to individuals who value culture, craft and conscious living. The brand’s target audience is comprised of modern, urban consumers aged 25- 50 years who are culturally aware and style-conscious. They prefer timeless, minimal pieces over fast fashion, investing instead in brands that reflect their personal values and lifestyle. Drawn to sustainability and cultural connection, they embrace a sense of quiet luxury and understated elegance.
Target Audience
The selected concept embodies calm with a laid-back sophistication, evoking breezy comfort and casual elegance. A palette of soft blues and sandy neutrals suggests relaxed refinement, reminiscent of easy summer living. The overall mood is airy, light and modern, with a subtle touch of luxury.
Moodboard & Colour Palette
Brief
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Process
Iterations
Final Concept
Typography
Iconography
Since the essence of 3105 lies in transforming the traditional into the modern, the logo design follows the same philosophy. I drew inspiration from Hindi letterforms and reinterpreted them into the numeric structure of 3105. This subtle transformation bridges past and present, creating a logo that feels both contemporary and deeply rooted in tradition. The result is a mark that is symbolic of the brand’s core idea: reimagining India’s legacy for today’s world.
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Visualisation
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Conceptualisation
A clothing and lifestyle brand redefining India’s forgotten fabrics and indigenous crafts for the modern wardrobe
Branding
3105
Project Type
Professional
Domain
Brand Identity
Time Frame
4 Weeks