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In response to growing pollution concerns, G Plus curates a collection of lush plants, eco-friendly furniture and handcrafted showpieces – all crafted from sustainable, natural materials. The project included developing the brand's identity and collaterals that effectively communicate the company's mission & vision and resonates with it's target audience .
Mission
To cultivate harmony between people & nature by bringing the tranquility of the outdoors into homes.
The logo design process involved extensive iteration, exploring various combinations of plant imagery, sustainability concepts, the company name (G Plus), and the established slogan "Bring Nature Home". Motifs such as plants, leaves, and the plus symbol were incorporated and manipulated.
The logo was created just before an exhibition in which the brand sold premium plants and furniture. Some print collaterals were created specifically for the same including visiting cards, tags, placards, catalogs, etc.
The brand's aesthetic is a blend of minimalism and premium materials, exuding sophistication, targeting customers who appreciate both style and sustainability. There is a balance of white and green throughout the brand's visuals, symbolizing purity and eco-consciousness.
Vision
To be a lifestyle brand that inspires and enables creation of biophilic living spaces.
The brand's target audience is comprised of high-net-worth individuals, aged 40 years and above, who reside in upscale urban areas. These individuals have a significant disposable income and prioritize sustainability and wellness. They have a taste for luxury and are willing to invest in premium products that reflect their commitment to eco-friendly living.
Target Audience
Research was conducted to visualize and conceptualize branding options, culminating in the creation of mood boards that were presented to the client. The concept embodying a luxurious and elegant aesthetic was selected, as it best aligned with the brand's desired image.
Moodboard
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Process
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Conceptualisation
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Visualisation
A biophilic design startup bringing nature's serenity into your living space with a touch of luxury!
Branding
Project Type
Professional
Domain
Brand Identity
Time Frame
2 Weeks
G Plus
